Peersuasion makes brands popular, personal and powerful. It empowers existing brand advocates to build awareness, invite new users and promote their favorite brands to friends, family and colleagues.
Peersuasion is word-of-mouth marketing taking place online. It's an evolution in interactive relationship marketing: a dynamic set of one-to-one relationships between consumers on behalf of marketers, and the most natural way of putting key customers and prospects to work for your brand. It's also one of the most powerful ways of establishing marketplace credibility and breaking through the clutter to deliver unique, efficient marketing communications.
Peersuasion combines a powerful backend database with email and easy-to-use, front-end web sites that enable the referral process between customers. These referral marketing programs generate brand experiences that:
- Create brand advocates
- Build customer and prospect databases
- Enable controlled, powerful viral marketing
- Produce measurable business results
Being a part of a peer-to-peer exchange may be one of the most important avenues left to marketers for establishing meaningful connections with consumers. Even with all of the advanced segmentation and granular data available, the simple truth remains: friends know what their friends want.
Peersuasion enables marketers to tap into this underleveraged network to engage consumers through unique interactive experiences.
