Case Study: Zoomerang

Peersuasion is working with Zoomerang, the leader in online market research, to develop a powerful, flexible referral program. The Peersuasion program tracks referrals, enables A/B testing of offers and creative, and integrates with the Zoomerang customer relationship management (CRM) software via the Peersuasion API.

Zoomerang customers and prospects invite their friends and share the benefits of the Zoomerang Sample research tool. Invitation emails as well links from the Zoomerang and Market Tools Web sites and email newsletters provide a fast, seamless user experience. On the backend, Zoomerang can track and test referrals, and new opt-ins and registrants are automatically integrated and tracked in Eloqua, Zoomerang’s customer database.

Zoomerang is the market leader in online surveys, with over 2 million respondents ready to take client surveys. With Zoomerang, marketers can set up a web-based survey in minutes to research, review, analyze and evaluate a broad range of survey questions and feedback.

 

Zoomerang