For Rodan + Fields, Peersuasion developed a referral marketing program to build a database of customers and prospects, gather market intelligence at the local level, and generate buzz.
The online sweepstakes and survey tapped brand advocates to gather feedback and generate interest among friends and family, in an easy-to-use environment.
As a result of the Peersuasion referral program, Rodan + Fields dramatically increased the size of their opt-in database and generated sales. The survey elements were able to pinpoint vital issues about retail stores and user demographics.
