Minyanville, an online financial markets community, is using the Peersuasion Referral Program to reward customers for making referrals. By offering members one free month of access for each completed referral they initiate, Minyanville is using Peersuasion to increase their customer base and reward loyal customers at the same time.
The program, available only to Minyanville subscribers, starts with a link on the Minyanville site within the member area. Users click on the link and go to a page where they learn the program benefits and enter in their contacts names and email addresses. Then they add a personal comment, which is included in the email they send to a friend. Minyanville participants can view their activity within the Peersuasion Referral Program environment, seeing how many referrals they've sent, who has opened the emails and who has become a new Minyanville customer.
