Maytag Jenn-Air Attrezzi "Napa Valley Get-Away Sweepstakes"
Maytag's Jenn-Air Attrezzi appliance line used Peersuasion to grow a small network of users into a viable database for future marketing campaigns. The goal was to build awareness, capture data and convert sales. Recipients spread information about Attrezzi products to their friends via email, resulting in additional chances to win. An exclusive online-only product discount sweetened the deal.
Results:
- Database growth of over 700% in two months
- Above-average open rates, entries and referrals
- 50% increase in site traffic during and since the program
- 33% increase in site sales since the conclusion of the program
By inviting existing customers to tell their friends about the new product line, Maytag was able to begin an ongoing relationship with thousands of potential consumers who have a prequalified interest in high-end appliances.
