Peersuasion worked with Diamond Trading Company to generate interest in their "Right Hand Ring" advertising campaign. This program originated from multiple entry points-web sites, online ad units and email. Users provided personal information and ring style preferences in order to qualify for the online sweepstakes.
Success metrics:
- Referral participation rate of nearly 50%
- Added over 100,000 members to the database (18% growth)
- Brought over 85,000 unique visitors to the adiamondisforever.com web site following program participation
The Peersuasion platform gave DTC the ability to spread their campaign message, increase their opt-in database, draw thousands of new visitors to their web site and gather information from potential customers.
