Peersuasion gives Crunch Fitness an ongoing referral program that generates awareness and increases memberships.
The “We All Crunch” referral program encourages Crunch members to refer their friends and family by providing “Crunch Bucks” as an incentive. Crunch Bucks can be used at Crunch towards fitness- related purchases like personal training sessions. Referrals receive free 5- day guest passes to use at a Crunch location. Crunch members were notified about the program through emails, direct mail and on-site posters and postcards.
Peersuasion allows Crunch to monitor results in real-time, identify infuencers and connectors, view email invitation open rates and forwards, track new referrals and compare results of promotional postcards and emails.
A flexible ongoing referral program, “We All Crunch” ties in to a range of direct marketing efforts and a variety of incentives and offers.
