Peersuasion recently launched a new referral program for CompTIA. Following a successful referral program and iPhone giveaway, the Security+ program aims to build referrals and generate interest around the new system security certification offered by CompTIA.
The "Entertainment Jackpot" program uses current subscribers to build a referral network, with prizing and creative aimed at the target demographic. Prizes included a flat screen TV, PS3 and Guitar Hero game.
With Peersuasion’s modular architecture, CompTIA was able to build a new referral program efficiently and easily, with new target demographic and creative elements.
The CompTIA Security+ certification validates knowledge of systems security, network infrastructure, access control, assessments and audits, cryptography and organizational security.
The Peersuasion "Entertainment Jackpot" succeeded in generating leads, driving registrations for the Security+ certification program and collecting user data that can be used for ongoing marketing and communications efforts.
Read about the CompTIA "iPhone Giveaway"
