Peersuasion provided CompTIA with a word-of-mouth referral marketing program to build awareness and generate signups for their renowned certification programs.
The CompTIA “iPhone Giveaway” used word-of-mouth marketing to spread their message and included demographically-targeted prizes - three shiny, new, mack daddy, impress-your-friends iPhones - to encourage activity from their core audience.
Peersuasion handled development for the entire campaign including creative, programming, distribution and tracking. The result was a turnkey solution that covered every phase of the word-of-mouth marketing process, drove registration for certification courses, and delivered a new list of targeted, relevant opt-ins for future marketing efforts.
