Blu Sphere, a new website and catalog for teens, used Peersuasion to leverage an existing database of users into a powerful, profitable group of brand advocates and customers.
We worked with Blu Sphere to develop multiple peer-to-peer marketing campaigns, including sweepstakes and giveaways, as well as monthly email marketing initiatives, and the Blu Crew online panel to implement surveys and drive sales on targeted products.
Blu Sphere used multiple Peersuasion programs, including sweepstakes, product giveaways, team shopping spree contests, surveys, and targeted monthly email blasts. Blu Sphere is an Alticor-owned company and a Quixtar Preferred Partner Store.
Peersuasion campaigns achieved a variety of objectives, namely building the database of users, strengthening one-to-one marketing relationships with those users, generating sales and enabling ongoing peer-to-peer communications.
Great results in less than twelve months:
- Database grew 1,500% in under eight months.
- Open rates of between 38% and 78%
- Click-through rates of between 12% and 80%
- Over 1,500 new registrations in one day
The Blu Sphere Peersuasion programs targeted multiple audiences-male teen, female teen, adult-with separate offers and distinct creative and strategic approaches.
