Peersuasion is working with the American Marketing Association to implement social media marketing for conferences and events.
Our vertical social media marketing vehicle creates a broader reach for AMA conferences by allowing users to share with friends across a variety of platforms. Specifically, our Group Transmit application combines social media and address book functionality. Users can post news to Twitter, update their Facebook status, send emails to their GMail or Yahoo address book, or input email addresses by hand.
For the AMA Symposium for the Marketing of Higher Education, we were able to create almost instant outreach for the existing opt-ins and signups to share with their networks.
"The campaign was a hit," says Jennifer Benstein, AMA Marketing Manager. "We grew our conference registration dramatically in 48 hours. This is a wonderful product to incorporate social media and viral marketing for any campaign."
The program was fast and effective:
• Project signoff to launch in just three days
• Over 700% return-on-investment
