Peer Panels are a great way to gather valuable feedback from the most influential members of your database. Use Peer Panels to survey users and extract their insights to help you determine the best direction for your products and services.
Peer Panels offer a flexible mechanism to communicate one-to-one with key influencers selected by demographics, behavior or other qualifications. Peer Panels enable marketers to conduct constant, comprehensive surveys at a fraction of the time and budget associated with offline focus groups or surveys.
Benefits:
- Recruit online panel and select core group of respondents
- Establish research or promotion priorities
- Post surveys and review results in real-time
- Communicate new products and services
- Reward panel members
- Benchmark results and modify panel platform
- Append user/marketing database
- Integrate results into online and offline marketing
See how Virgin Atlantic Airways is using the Peersuasion Panel survey tool to survey customers. Go >
