Peersuasion Powers the American Marketing Association
Mass Transmit is developing an online word-of-mouth referral program for the American Marketing Association. The referral program generating awareness and increase membership for the AMA.
The referral program will use Peersuasion technology to execute the campaign and referral activity. Peersuasion will enable the AMA to delivery the initial and referral campaign emails and track all levels of activity. Users will be able to use the Peersuasion program to track their referrals, referral email opens and referral email conversions.
The Peersuasion program will provide full post-campaign reporting with track-back referral code to measure invitations, referrals and new memberships. Members and their referees will both receive MasterCard gift cards for completed referrals.
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.
