Peersuasion Featured at eComXpo
Peersuasion was featured in this year's eComXpo. Anthony Schneider, President of Peersuasion, discussed online marketing trends and presented a Peersuasion case study as part of the October 6 session "Wutever! Online Marketing to Teens."
eComXpo is a virtual, online tradeshow aimed specifically at enabling eCommerce marketers. The event drew over 4,000 attendees, the largest turnout in its history. Sponsors included Yahoo, Google, Sharper Image, LinkShare and 1-800 Flowers.
In a live Web radio question and answer session after the panel presentation, Anthony and the other panelists fielded a range of questions. "It was a great opportunity to discuss a very interesting area of online marketing," Anthony said. "Teens represent a $175 billion market but are famously difficult to reach, especially using traditional marketing channels. The Q & A session allowed to get feedback, which will help us make Peersuasion a better tool for word-of-mouth marketing for teens and other audiences."
For more information: www.ecomxpo.com
