More than 90% of us trust word-of-mouth as the best source of information about products and services.
We talk and email about everything. We like sharing our voice, and hearing from our friends. We value word-of-mouth information more than traditional media, such as advertising and editorial. Over 70% of marketers plan to use referral marketing on their Web sites and advertising campaigns.
Peersuasion is a referral marketing platform that allows marketers to create flexible, powerful word-of-mouth marketing programs. A typical program lasts between six months and two years, and may include a targeted campaign to build opt-in users, a panel to survey customers or potential clients, a referral system, a community site with special features and benefits for members, mobile marketing tie-ins, even a Facebook application. It’s a flexible, modular system that can be calibrated to meet a wide range of marketing needs.
Peersuasion is also a measurable system, which means that every Peersuasion campaign comes with granular tracking so marketers can monitor return-on-investment and benchmark against other campaigns or media choices.
Peersuasion helps marketers find, motivate, communicate with, and empower their brand evangelists, customers, prospects and influencers.
For customers, Peersuasion means targeted marketing communications, relevant recommendations from friends, in a transparent, easy-to-use format, without spam or complex information gathering.
For marketers, Peersuasion represents a powerful mechanism to enable peer-to-peer interactions, build prospect databases, survey users, create buzz and sell products and services.
