Peersuasion is a flexible word-of-mouth platform. It allows marketers to manage communications to and within customers or brand advocates. The Peersuasion Communicator harnesses myriad tools of word-of-mouth marketing to:
- Interact with new users: find and communicate with new demographics and user groups, by using existing cutomers and evangelists
- Build a database of opt-ins: create a new list of opt-in users who are connected to a product or service
- Create a community of users: enable discrete communities of frequent users, opinion sharers or other groups
- Sell products and services: build awareness, generate interest and drive to a measurable, trackable sale
- Map influencers and connectors: figure out who are the connectors, what demographics are hot, which groups are less responsive, who is creating buzz
- Segment users and markets: divide user groups and markets to enable targeted marketing or tie-in with advertising and online marketing campaigns
- Dimensionalize products or services: raise consumer awareness about product quality, elements, or other facets that will help to keep it top of mind and make the sale
