Peersuasion Campaign is a one-time or limited-time campaign that facilitates the referral marketing process. A typical Peersuasion Campaign program flow would be the following:
- Customers receive an offer via email, on a Web site or through online advertising
- They click-through to access a landing page to register and refer friends
- For each friend a customer registers, they become eligible for or receive an additional incentive
- An offer-based email is sent to the referral, and the program continues to cycle
See how Dell Computers used Peersuasion Campaign to provide tiered offers for existing customers and their friends. Go ›
See how Equinox Fitness used Peersuasion Campaign to provide incentives for members to get friends to join. Go ›
See how Blu Sphere used Peersuasion to build a database of users and drive traffic to their online store. Go ›
Throughout the entire campaign, Peersuasion Campaign clients are able to see real-time results. Statistics are available for the email delivery and offer activity.
The Peersuasion engine can deliver multiple tiered offers, allowing marketers to create highly customized offers and incentives. The backend can track an infinite number of levels, so marketers can see results of your campaign and identify peer influencers.
Past Peersuasion Campaign clients have seen the following results:
- Over 1,500% growth in the size of their opt-in database
- Over 250% ROI for sales-based programs
- Participants send an average of 4 referral emails each
- Thousands of new opt-ins per week
